20 Tried-and-True Products to Prioritize on Your Baby Registry


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Whether you’re a first-time parent or expanding your family, one thing is true: There are always new baby products to discover. From simplifying your daily schedule to creating more space for meaningful memories, the best baby products can truly improve your parenting experience. 

But don’t just take our word for it. As the go-to destination for thousands of parents, Target is home to tried-and-true baby products with hundreds of 5-star reviews. 

You deserve to feel peace of mind about the products you add to your baby registry—and Target takes that seriously. With the exclusive Year of Benefits program through Target, you can return anything from your registry for one full year after your baby’s due date. So, if an item isn’t right for you after all, you can still find the product that is. (And that’s just the start of the perks you can expect with Target’s Year of Benefits!)

Here are 20 baby products that are perfect for your baby registry—and glowing reviews from parents and caregivers vouch for them all…


As a Target-certified “Clean” product that’s soothing on even the most sensitive of skin, this set is a great way to keep your baby’s soft skin feeling nourished, too. Including healing ointment, diaper rash cream, a combo wash-and-shampoo bottle and a package of WaterWipes, you will be fully equipped for your baby’s skincare routine.

Hatch Rest Sound Machine


There is very good reason that the Hatch Rest Sound Machine is a top baby registry pick with thousands of 5-star reviews! So much more than a sound machine, the smartphone-compatible Hatch Rest also has an adjustable nightlight and time-to-rise indicator that’s a really helpful tool for growing kids. (In other words: You can get some more shut-eye, too!)

Dr. Brown's Electric Deluxe Baby Bottle Sterilizer


As a new parent, anything that can save you time and energy is a major win. Bottle-fed babies go through about six bottles a day—not to mention pacifiers. Easy to use, this compact sterilizer fits on your countertop and can breeze through a day full of bottles, parts and pacifiers with the push of a button.

Evenflo Revolve360 Rotational Car Seat


This convertible car seat adjusts for newborn babies through big kids in booster seats, but what’s really impressive is the unique rotational design that makes getting in and out of the car so much easier. (Your back will thank you!)

Dr. Brown's Options+ Anti-Colic Baby Bottle Newborn Gift Set - 0-6 Months


Millions of parents and caregivers have turned to Dr. Brown’s Options+ Anti-Colic Bottles, which are clinically proven to reduce colic while also decreasing spit-up, burping and gas. With this starter set, you’ll have everything you need to bottle-feed your baby, including a variety of nipple sizes, a cleaning brush and more.

Willow Go Wearable Double Electric Breast Pump Kit


Made for multitasking mamas (hey, that’s all of us!), this double breast pump fits entirely in your bra to collect milk whenever, wherever. With hospital-grade suction capability and app connectivity to help you manage it, the Willow Go Wearable pump totally changed the pumping game.

Moonlight Slumber Little Dreamer Crib Mattress


The only thing in your baby’s bed should be a nice, firm crib mattress—so make sure it’s a great one! The Little Dreamer Crib Mattress is topped with high-density foam and covered with waterproof, hypoallergenic, anti-microbial, odor- and stain-resistant stretch-knit fabric. And when your baby grows into a toddler, simply flip the mattress over to the child-friendly soft foam side.

Ergobaby Embrace Cozy Knit Newborn Carrier for Babies


Snug and cozy for your baby. Easy and comfy for you. The Ergobaby Embrace Cozy Knit Carrier works for everyone! With multiple carrying positions (including newborn mode through outward-facing mode), and no complicated straps or wraps to wrangle, this one carrier can do just about everything you need.

Fisher-Price River Backpack Diaper Bag


Trust us: Diaper backpacks are where it’s at. With roomy interior for all the bottles, snacks, clothes, diapers and more (so much more) that you could ever need to haul along, this backpack will still stay firmly and comfortably in place. The stylish, gender-neutral design also makes it great for quick hand-offs.


With the Nanit Pro Camera, you can do so much more than just get a picture of how your baby is sleeping. By using the app, you can learn your baby’s sleep trends and even “watch” their breathing that’s monitored with a comfortable Breathing Band. You’ll even get real-time alerts if they need you, so you can feel more confident while getting some shut-eye.

Graco Modes Nest2Grow Travel System


Made to grow with your baby and your family, the Graco Modes Nest2Grow Travel System includes the stroller, car seat, infant car seat base, child tray and more. Great for use as a single stroller (with the car seat or just the stroller seat), it can also transform to work as a double stroller when you have another rider.

Skip Hop Explore & More Baby's View 3- Stage Activity Center


There are more than 25 developmental activities for your growing baby to discover—which helps them learn about concepts like cause and effect, hand-eye coordination and more. Designed for little ones ages 4 months and up, the 3-stage activity center converts for standing and cruising play, too.

Stokke Tripp Trapp High Chair


Don’t let the simplistic, European-inspired design trick you: This high chair does everything you need and more—all while looking good in your dining space. In fact, the simplicity is the best part, because this chair is easy to assemble and easy to wipe down. It also converts into a toddler and children’s chair.

4moms mamaRoo Multi-Motion Baby Swing


When you need to keep your hands free, let the mamaRoo Multi-Motion Baby Swing take over for a bit. With five unique motions that mimic the way you bounce and sway while holding your baby, the swing helps soothe your baby while you’re keeping an eye on them. (Perfect for catching up on the dishes or, better yet, doing some self-care!)

Burt’s Bees Organic Burp Cloth 5-Pack


Made with extra-absorbent organic cotton in a trifold design, these burp cloths are essential for keeping on hand in the early days and even long after.  And although they are called “burp cloths,” you’re sure to find other uses, like giving your baby a clean surface for an on-the-go diaper change or wiping off their face once they’ve started solids.

Cloud Island Sleep N’ Play 3-Pack


The day that inverted sleeper zippers were invented was a very good day for parents: By opening up from the bottom, you can keep your baby warm and limit the disruption during diaper changes. This three-pack is perfect for everyday and night wear. Plus it comes in multiple sizes and patterns!

Munchkin Secure Grip Diaper Changing Pad


You need to use your hands during diaper changes, but also need to keep your wiggly baby safe. The solution: The countered pads help keep your baby in place while you use their hands to change their diaper or clothes. This one is also waterproof and has a non-skid bottom to help even more.


Start your baby’s toy collection with the award-winning, developmentally appropriate Take Along Tunes. Featuring a variety of 10 classical melodies—plus volume control for your sake—this easy-to-grasp toy will jumpstart your child’s love of music.


The perfect place for your baby to sleep, rest or play got even better: This Pack ‘n Play is easy to set up and is a great way to keep your baby nearby while you move around the house. With a storage organizer, firm sleeping area and more, this makes for a convenient care and sleeping spot for your baby even once they grow into a little kid.

Halo Bassinest Glide Sleeper


Keep your newborn close by but safely in their own space during the night with the Halo Bassinest Glide Sleeper. Super lightweight and easy to use (which is a plus for C-section mamas), the sleeper can rotate toward you when you’re getting your baby up for nighttime feedings. By minimizing the disruption to you both, you can get better sleep, too.

Start your Target baby registry today and enjoy months of perks with exclusive Year of Benefits.